SEO Case Study: Bennett University

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5 SEO Techniques Bennett University Has Used To Enhance Their Ranking

Technique#1: URL Optimization and Structure

when opening the website the first thing I always look at is the URL because URLs are very important for SEO.

Technique#2: Internal Linking

A strong internal connection structure is crucial. The searching crawlers can locate other web pages when a page on one website connects to another page on that same domain. Additionally, internal linking facilitates the transfer of link equity to other pages.

Technique#3: Optimized Page Titles

Each page on your website should have a unique, descriptive title. The title of the page is inserted into the title tag, which is nested under each page’s head tag.

Technique#4: Mobile Compatibility

Your internet presence must include a website that is responsive to mobile devices. In many nations, mobile traffic outpaces desktop traffic. I Ran Google’s mobile-friendly test to see whether this website is responsive to mobile devices.

Technique#5: Good Meta Description

A meta description should be between 50 and 160 characters in length. Although meta descriptions don’t directly impact SEO, they do have an impact on CTR and subsequent ranks. In other respects, meta descriptions may have an indirect effect on SEO.

5 SEO Mistakes Bennett University Has Done In Their Website

Mistake #1: Overusing Keywords/Key Phrases In Content

In 2022, keywords will still be crucial to indexing, but employing them excessively may damage your position.

Mistake #2: A Sluggish Website

In today’s world, having a sluggish website may be quite detrimental to your SEO. This is due to the fact that the majority of consumers prefer quick responses. They won’t likely remain around for very long if they click on your website and it takes a few seconds to load. Google is aware of this and takes website speed into account when determining a website’s rating. Crawlers who search through your website might quickly pick up on this. Crawlers from search engines will take longer to crawl your website if something loads slowly. There are several techniques to speed up your website, including lowering the amount of JavaScript and CSS code as well as the size of your pictures.

Mistake#3: Lack of Long-Tail Keyword Optimization

It’s still crucial to optimize for particular keywords with a lot of people searching for them. But don’t only focus on those keywords. A significant keyword’s related keywords and inquiries, such as plurals, reworded searches, qualifiers, inquiries, synonyms, and highly relevant search phrases, should also be optimized.

Mistake#4: Neglecting Structured Schema Markup

Using schema markup, you may communicate with search engines directly and spare them the trouble of deciphering your website’s content.

Mistake#5: Not posting enough

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